ASSURED 2011

Management Report

 

Research and Development

Research and development are at the heart of SAP’s customer-focused innovation strategy. Led by SAP ResearchSAP ResearchThe global technology research and innovation organization of SAP. The organization explores emerging IT trends to drives applied research and the incubation of promising projects while focusing on the business impact and contribution to the SAP product p and SAP Labs, SAP’s research and development efforts channel the Company’s deep expertise and diversity to investigate new technology and develop new applications for delivering business value to current and future SAP customers.

Research

SAP ResearchSAP ResearchThe global technology research and innovation organization of SAP. The organization explores emerging IT trends to drives applied research and the incubation of promising projects while focusing on the business impact and contribution to the SAP product p is the global technology research and innovation unit of SAP. By exploring emerging IT trends, the group drives applied research and the incubation of promising projects while focusing on the business impact and contribution to the SAP portfolio. The business model of SAP ResearchSAP ResearchThe global technology research and innovation organization of SAP. The organization explores emerging IT trends to drives applied research and the incubation of promising projects while focusing on the business impact and contribution to the SAP product p is based on co-innovation with customers, partners, and other third parties; activities span from large-scale collaborative research projects with academic and industrial partners to specific innovation projects with individual customers. The best-validated results and technologies are further developed into prototypes and potential business opportunities within SAP. 

SAP’s global research network consists of 19 locations worldwide and involves more than 800 partners from industry, academia, and governments as well as SAP customers. The group demonstrates its approach to co-innovation and applied research, among others, with a network of living labs and co-innovation centers. These sites provide hands-on, real-life settings to expand on trends and drive new prototypes as well as dedicated customer solutions. Contributing to talent development at SAP, SAP ResearchSAP ResearchThe global technology research and innovation organization of SAP. The organization explores emerging IT trends to drives applied research and the incubation of promising projects while focusing on the business impact and contribution to the SAP product p runs its own doctoral program that is attracting top candidates who wish to work on their theses in a real business context. 

Significant initiatives by SAP ResearchSAP ResearchThe global technology research and innovation organization of SAP. The organization explores emerging IT trends to drives applied research and the incubation of promising projects while focusing on the business impact and contribution to the SAP product p in 2011 include: 

Development

The SAP Labs network leverages the business and IT acumen of SAP and includes a distributed network of locations in high-tech centers across the globe that deliver local market-oriented solutions optimized for customer value. Each SAP Labs location has the flexibility of a small company as an integral part of the global network and each has a clear focus topic and area of responsibility. SAP Labs engage closely with universities, offering leadership talks, engineering courses, and exchange programs. They take part in outreach and corporate social responsibility programs such as the FIRST LEGO Leagues and work with local charities. Allied with SAP’s strong brand, SAP Labs’ engagement ensures that within their local ecosystems, SAP continues to be recognized as an employer of choice and that SAP attracts the best talent. 

In 2011, SAP continued to make strides in introducing leaner, faster, and more efficient development across the Company. While more agile methods of development have been associated with companies of smaller size, SAP is among the first companies of its size and scale to adopt short development cycles, small teams with greater empowerment, and closer customer alignment. 

Research and Development Expenditure

Our strong commitment to research and development (R&D) is also reflected in our expenditures: In 2011, we increased our R&D expense by €210 million, or 12%, to €1,939 million (2010: €1,729 million). We spent 13.6% of total revenue on R&D in 2011 (2010: 13.9%). Our non-IFRS R&D expense as a portion of total operating expenses declined slightly from 20.0% to 19.9% year over year – a fact that demonstrates an increase in our efficiency. 

Research and Development

The importance of R&D was also reflected in the breakdown of employee profiles. At the end of 2011, our total full-time equivalent (FTE) count in development work was 15,861 (2010: 15,884). Measured in FTEs, our R&D headcount was 28% of total headcount (2010: 30%). Total R&D expense includes not only our own personnel costs but also the external cost of works and services from the providers and cooperation partners we work with to deliver and enhance our products. We also incur external costs for translating, localizing, and testing products, for obtaining certification for them in different markets, patent attorney services, strategy consulting, and the professional development of our R&D workforce.

New SAP Offerings
New Applications
Cross-Industry SAP Business Suite Software

Through our enhancement packages for our core applicationscore applicationsStandard business applications available in SAP Business Suite, including SAP ERP, SAP Customer Relationship Management (SAP CRM), SAP Product Lifecycle Management (SAP PLM), SAP Supply Chain Management (SAP SCM), and SAP Supplier Relationship Management as well as new versions of industry-specific applications, we have provided updates and enhancements for various functional areas of our SAP Business SuiteSAP Business SuiteA family of integrated core applications, industry applications, and supplementary applications, built on the SAP NetWeaver technology platform. The software supports core business operations ranging from supplier relationships to production, warehouse ma software. These include the latest enhancement packages for SAP ERPSAP ERPThe SAP ERP application is designed to optimize business and IT processes by reducing IT complexity, increasing adaptability, and delivering more IT value at a lower cost than traditional ERP solutions. It can support mission-critical, end-to-end business, SAP ProductproductDeliverable software unit that customers can view, install, and renew. Lifecycle Management (SAP PLM), SAP Customer Relationship Management (SAP CRM), and SAP Supplier Relationship Management (SAP SRM), as well as applications supporting supply network collaboration, supplier lifecycle management, extended warehouse management, asset retirement obligation management, sourcing and contract lifecycle management, transportation management, and a manager self-services add-onadd-onSAP application that is technically dependent on – and can be only be installed on top of – another SAP application..

In addition, we are currently working on products and solutions that address the priorities of lines of business across multiple industries. Other key initiatives and areas of development include master data governance, commodity management, the visual enterprisevisual enterpriseThe ability to visually communicate parts of the business helps maximize productivity, improve process efficiency and quality, and reduce cost and cycle time. Solutions that support the “visual enterprise” unify and synchronize product information from mu..., extending the business network, multichannel support, transportation management, and sustainabilitysustainabilityFor SAP, sustainability is the ability to manage economic, social, and environmental risks and opportunities holistically for increased profitability. It contributes to our vision to make the world run better and improve peoples’ lives. SAP is committed t... enhancements.

In 2011, we launched a number of core applicationscore applicationsStandard business applications available in SAP Business Suite, including SAP ERP, SAP Customer Relationship Management (SAP CRM), SAP Product Lifecycle Management (SAP PLM), SAP Supply Chain Management (SAP SCM), and SAP Supplier Relationship Management for different lines of business, designed to help companies work as efficiently as possible:

SAP Web Channel Experience Management

Addressing companies’ need to deliver an integrated and consistent customer experience over the Web, SAP developed the SAP Web Channel Experience ManagementSAP Web Channel Experience ManagementAn application that SAP developed to address companies’ needs to deliver an integrated and consistent customer experience over the. The software allows organizations to deploy state-of- the-art Web shops, fully integrated with their back-end order managem... application. Launched in July 2011, it allows organizations to deploy easy-to-use Web shops, fully integrated with their back-end order management and inventory systems. In addition, this next generation e-commerce solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by brings together e-marketing, sales, online self-service, and social customer conversations on a single platform to provide a one-stop, synchronized Web customer experience.

SAP Commodity Risk Management

Companies can use the SAP Commodity Risk Management application to take suitable steps for coping with fluctuating commodity prices and mitigating currency risks, thereby helping safeguard their profitability, control materials costs, and comply with applicable regulations. 

SAP Commodity Procurement

The SAP Commodity Procurement application provides end-to-end support for commodity buying processes and knits them tightly with quality management, settlement, and, most importantly, with risk management. 

SAP Commodity Sales

The SAP Commodity Sales application helps companies contract at market prices and streamline billing. It supports automated provisional, differential, and final invoicing. Each SAP commodity management application is designed to support enterprise servicesenterprise servicesA set of highly integrated Web services that can be accessed and used repeatedly by applications to support business processes. Used as building blocks for composing larger units of software, enterprise services can be quickly defined by SAP or its partne that help integrate them with other vendor’s applications.

SAP Business Suite Industry Solutions
SAP Billing for Telecommunications

In January 2011, we launched the integrated SAP Billing for Telecommunications package, designed to cover the widespread demands and service portfolios of telecommunications service providers. With this package, individual SAP offerings for rating, charging, invoicing, and financial management are combined on a flexible billing platform, offered in conjunction with analyticsanalyticsData analysis typically generated in the form of reports and charts which can be used for business insight and decision making. and a broad-based value management program. Building on the Highdeal and SybaseSybaseSAP acquired Sybase in late 2010, broadening the SAP portfolio for enterprise mobility, introducing a complete mobile platform and mobile apps that enable customer access to data stored in SAP software and systems from anywhere and from any device. Sybase acquisitions, this solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by marks a new step in enabling these customers to launch and monetize next-generation service offerings.

SAP Collaborative E-Care Management

Launched in November 2011, the SAP Collaborative E-Care ManagementSAP Collaborative E-Care ManagementAn application that connects patients, care providers, and their families through medical monitoring software and mobile devices to manage their health better with individualized treatment plans and educational content in real time. application connects patients, care providers, and their families through medical monitoring software and mobile devices to better manage patients’ health with individualized treatment plans and educational content in real time. 

SAP Social Services Management for Public Sector

Launched in February 2011, the SAP for Public SectorSAP for Public SectorSolution portfolio for public administration, providing an electronic framework that enables online communication through various applications for the public, government authorities, and related entities. solution portfoliosolution portfolioCollection of general-purpose and industry-specific applications, services such as consulting, and support for industry best practices. SAP offers solution portfolios that serve the needs of organizations in more than 25 major industries. Customers choose continues its innovation for distinct industry demands with the introduction of a new solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by to help improve disbursement processes for monetary social benefits. The SAP Social Services Management for Public SectorSAP Social Services Management for Public SectorA new solution to help improve disbursement processes for monetary social benefits. The SAP Social Services Management for Public Sector package is designed for government agencies at the federal, state, and local level that are tasked with administering package is designed for government agencies at the federal, state, and local level that are tasked with administering and approving monetary benefits as they relate to social services. 

Solutions for Small Businesses and Midsize Companies
Sustainability Solutions
SAP EHS Management

In September 2011, we added new risk assessment and incident management features to SAP EHS Management software. Companies in asset-intensive industries can go beyond compliance by implementing a closed-loop process to proactively assess and control workplace safety risks, avoiding costly incidents and improving operational efficiency. The new incident management functionality helps organizations learn from accidents and “near-miss” events, and take preventive actions to keep people, assets, and the environment safe.

SAP Product Safety Management OnDemand

For manufacturers, ensuring material and productproductDeliverable software unit that customers can view, install, and renew. safety requires safe transportation, storage, and use as directed by key regulations such as the EU Regulation on the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH), the U.S. Toxic Substances Control Act (TSCA), and the Globally Harmonized System of Classification and Labelling of Chemicals (GHS). The SAP ProductproductDeliverable software unit that customers can view, install, and renew. Safety Management OnDemand solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by, launched in October 2011, helps integrate material and productproductDeliverable software unit that customers can view, install, and renew. safety. The solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by is available on a usage-based subscription providing cloud access to an SAP-hosted platform that includes the SAP EHS Management and SAP EHS Regulatory Content packages. The solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by is available today to chemical producers and retailers in Europe. The solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by is fully integrated with SAP ERPSAP ERPThe SAP ERP application is designed to optimize business and IT processes by reducing IT complexity, increasing adaptability, and delivering more IT value at a lower cost than traditional ERP solutions. It can support mission-critical, end-to-end business and includes key functionality including substance master data, safety data sheets, dangerous goods management, global label management, standard operating procedures, and substance volume tracking.

New Analytics Solutions
Business Intelligence Solutions

The 4.0 releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases.  of SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform BI solutions in February 2011 manifests the broad range of technology innovations that are shaping the future of analyticsanalyticsData analysis typically generated in the form of reports and charts which can be used for business insight and decision making.. These solutions enable real-time analysis, with in-memory computingin-memory computingA major advance in information technology that creates a dramatic change in computing, analytics, and data storage. Combining advances in multicore processing with more affordable servers, in-memory computing allows information to be stored in the main me, putting powerful BI in user’s hands through new mobile capabilities. They allow the combination of business and social data to provide new insights by bringing together structured and unstructured information, all delivered on a platform that provides various models for deployment on premiseon premiseTraditional model of software deployment where enterprises purchase software licenses and deploy applications in-house. , in the cloud, embedded in business operations, or in a “hybrid” manner. 

Enterprise Information Management Solutions 

In February 2011, SAP made available the 4.0 releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. of SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform EIM solutions, designed in conjunction with the 4.0 releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. of SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform BI solutions, as well as SAP HANASAP HANAFlexible, data-agnostic, in-memory appliance software that helps organizations analyze their business operations, using huge volumes of detailed transactional and analytic information from virtually any data source. The appliance software provides the fou appliance software to help customers perform real-time analyticsanalyticsData analysis typically generated in the form of reports and charts which can be used for business insight and decision making. on big dataBig DataThe large volume of data created by billions of connected devices and people generating a tremendous amount of information about their behavior, location, and activity. This availability of massive amounts of data requires companies to rethink technology , integrate structured and unstructured data, and analyze information from social networks. In addition, with new offerings such as SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform Information Steward software and SAP Master Data Governance application, business and IT can collaborate like never before to support information governance across the enterprise.

Enterprise Performance Management Solutions

In May 2011, we shipped the 10.0 releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. of SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform EPM solutions, designed to help organizations better execute on their business strategy. New in the 10.0 releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. are a unified Web and Microsoft Excel interface that can be used across multiple applications for a common look and feel and greater productivity, comprehensive applications designed for finance and other lines of business, and support for new technologies such as mobile devices.

Governance, Risk, and Compliance Solutions

In March 2011, SAP made available the 10.0 releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. of SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform GRC solutions. These solutions help reduce the cost and effort required to manage risk and compliance programs; more confidently protect revenue streams, shareholder value and reputation; and contribute to optimized organizational performance and results. The 10.0 releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. introduces a common look and feel across all applications in the GRC suite; embeds BI reports and dashboards; and includes a graphical tool to define and depict risks.

Analytic Applications for Industries and Lines of Business

In 2011, we launched a number of analytic applications in the SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform portfolio tailored to address challenges in specific industries and lines of business. Co-created with customers and designed to work in any environment, the applications provide the insight and best-practice support that companies need to better understand risk, uncover opportunities, and make the right decisions to optimize their business.

Analytics Applications for Sustainability

To help companies ensure productproductDeliverable software unit that customers can view, install, and renew. safety, comply with environmental regulations, and better protect their employees, in 2011 we released SAP Best PracticesSAP Best Practices packages for sustainabilitysustainabilityFor SAP, sustainability is the ability to manage economic, social, and environmental risks and opportunities holistically for increased profitability. It contributes to our vision to make the world run better and improve peoples’ lives. SAP is committed t.... These include the SAP Best PracticesSAP Best Practices for AnalyticsanalyticsData analysis typically generated in the form of reports and charts which can be used for business insight and decision making. in Health and Safety, SAP Best PracticesSAP Best Practices for AnalyticsanalyticsData analysis typically generated in the form of reports and charts which can be used for business insight and decision making. in ProductproductDeliverable software unit that customers can view, install, and renew. Safety and Stewardship, and SAP Best PracticesSAP Best Practices for AnalyticsanalyticsData analysis typically generated in the form of reports and charts which can be used for business insight and decision making. in Environment Compliance packages. The new packages feature operational analyticsanalyticsData analysis typically generated in the form of reports and charts which can be used for business insight and decision making. designed to give line-of-business managers in environment, health and safety and productproductDeliverable software unit that customers can view, install, and renew. areas improved insight into core processes and information.

New Mobile Solutions
Mobile Apps for Industry and Lines of Business

In November 2011, SAP and SybaseSybaseSAP acquired Sybase in late 2010, broadening the SAP portfolio for enterprise mobility, introducing a complete mobile platform and mobile apps that enable customer access to data stored in SAP software and systems from anywhere and from any device. Sybase announced a series of new mobile apps built on SybaseSybaseSAP acquired Sybase in late 2010, broadening the SAP portfolio for enterprise mobility, introducing a complete mobile platform and mobile apps that enable customer access to data stored in SAP software and systems from anywhere and from any device. Sybase Unwired Platform aimed at making business processes and business information mobile across key industries including manufacturing, consumer products, utilities, high tech, oil and gas, and retail: 

Mobile Device Management

In November 2011, we added some critical capabilities for AfariaAfariaA mobile device management solution that provides a single administrative console to centrally manage, secure, and deploy mobile data, applications, and devices. Afaria simplifies the management complexities of a workforce on the go by making the data sto mobile management software, including end-user self-service portal and application enablement. In addition, the new telecommunication expense management capabilities provide administrators with a powerful tool for easily managing employee mobile costs such as voice and data roaming. Application on-boarding for iOS, Android, and BlackBerry devices enables IT organizations to create and preload libraries of mobile apps for simplified access by authorized employees.

New Cloud Solutions
SAP Business ByDesign – Feature Pack 2.6

In February 2011, SAP launched a new releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. for the SAP Business ByDesignSAP Business ByDesignAdaptable, on-demand business solution with broad support for cross-industry processes and preconfigured software that for financial management, customer relationship management, project management, procurement, and supply chain management. With feature p solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by, which serves as an open platform on which a broad ecosystemecosystemConstruct encompassing SAP and its customers and partners that extends the value SAP provides its customers. By bringing together community-based insight, innovative partner solutions, and industry-leading collaboration and co-innovation, it enables custo of partners can further customize the software. Enhancements included usability, support for additional mobile devices, and on-demand integration of subsidiary operations into on-premise installations at headquarters. With this releasereleaseSAP software that has a version number, is shipped at a particular time, and has defined maintenance phases. , SAP Business ByDesignSAP Business ByDesignAdaptable, on-demand business solution with broad support for cross-industry processes and preconfigured software that for financial management, customer relationship management, project management, procurement, and supply chain management. With feature p was also made available in Austria, Canada, and Switzerland.

SAP Product Safety Management OnDemand

See the New Applications section.

SAP Sales OnDemand

In March 2011, SAP introduced the SAP Sales OnDemandSAP Sales OnDemandSAP’s first user-centric cloud-based solution for sales professionals with designed-in social collaboration. The solution complements the on-premise SAP CRM application and offers enterprises running SAP Business Suite a preintegrated cloud solution that ... solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by, SAP’s first user-centric cloud-based application for sales professionals with designed-in social collaboration. The solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by, which complements the on-premise SAP CRM, offers enterprises running SAP Business SuiteSAP Business SuiteA family of integrated core applications, industry applications, and supplementary applications, built on the SAP NetWeaver technology platform. The software supports core business operations ranging from supplier relationships to production, warehouse ma software a preintegrated cloud solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by that embraces the way sales representatives collaborate and improves their productivity. We launched SAP Sales OnDemandSAP Sales OnDemandSAP’s first user-centric cloud-based solution for sales professionals with designed-in social collaboration. The solution complements the on-premise SAP CRM application and offers enterprises running SAP Business Suite a preintegrated cloud solution that ... at the SAPPHIRE NOWSAPPHIRE NOWSAP’s signature business technology event and the largest SAP customer-driven conference is held annually in several locations around the globe. The global event in the United States is co-located with the Americas’ SAP Users’ Group (ASUG) annual conferen... conference in 2011 and made it generally available in a number of countries at the end of the second quarter.

New Database and Technology Solutions
Applications for SAP HANA

In 2011, SAP delivered the following applications based on the SAP HANASAP HANAFlexible, data-agnostic, in-memory appliance software that helps organizations analyze their business operations, using huge volumes of detailed transactional and analytic information from virtually any data source. The appliance software provides the fou platform: 

Accelerators for SAP HANA

In September 2011, SAP released the SAP CO-PA Accelerator software for cost and profitability analysis, improving the speed and depth of working with large volumes of financial data. This solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by can be implemented with the wider SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform EPM solutions portfolio to help organizations create a complete picture of their cost and profit drivers. Deployed either by SAP Consulting as a rapid-deployment solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by, or by an experienced SAP partner, the SAP CO-PA Accelerator helps companies engage in faster and more efficient profitability cycles and month-end closing processes. 

We also released SAP Customer Segmentation Accelerator software, designed to help marketing departments analyze and segment in new ways. The solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by helps organizations build highly specific segmentation on high volumes of customer data and at unparalleled speed. Marketers can now work with massive populations of granular data to better understand customer demand, behavior and preferences – targeting the right customers with the right offers across every segment, tactic, and channel. The accelerator is also delivered as a rapid-deployment solutionsolutionSAP solutions enable a customer to meet a challenge or take advantage of an opportunity and are built or assembled by flexibly combining SAP applications and other SAP software. The solutions may include support for best business practices and be aided by to ensure a quicker time to value.

Patents

As a leader in enterprise applications, SAP actively seeks intellectual property protection for innovations and proprietary information. Our software innovations continue to strengthen our market position in enterprise solutions and services. Our investment in R&D has resulted in numerous patents. In 2011, we obtained 756 granted and validated patents worldwide. Our portfolio includes patent families covering, for example, SAP Business SuiteSAP Business SuiteA family of integrated core applications, industry applications, and supplementary applications, built on the SAP NetWeaver technology platform. The software supports core business operations ranging from supplier relationships to production, warehouse ma software, SAP BusinessObjectsSAP BusinessObjectsBroad portfolio of tools and applications designed to help optimize business performance by connecting people, information, and businesses across business networks. Included in the portfolio are solutions for business intelligence (BI); enterprise perform products, SAP Business ByDesignSAP Business ByDesignAdaptable, on-demand business solution with broad support for cross-industry processes and preconfigured software that for financial management, customer relationship management, project management, procurement, and supply chain management. With feature p, and SybaseSybaseSAP acquired Sybase in late 2010, broadening the SAP portfolio for enterprise mobility, introducing a complete mobile platform and mobile apps that enable customer access to data stored in SAP software and systems from anywhere and from any device. Sybase products. 

While our intellectual property is important to our success, we believe our business as a whole is not entirely dependent on any particular patent.

Overview