ASSURED 2010

Consolidated Financial Statements IFRS

 

(29) Segment and Geographic Information

Our internal reporting system produces reports in which business activities are presented in a variety of ways, for example, by line of business, geography, and areas of responsibility of the individual Executive Board members (Board areas). Based on these reports, the Executive Board, which is responsible for assessing the performance of various company components and making resource allocation decisions as our Chief Ope­rating Decision Maker (CODM), evaluates business activities in a number of different ways. Until the second quarter of 2010 we had only three operating segments, which were organized according to our lines of business. After the acquisition of Sybase in July 2010, we implemented a dedicated Sybase business unit next to our existing segments ProductproductDeliverable software unit that customers can view, install, and renew., Consulting, and Training. Consequently, a new segment was added to our segment reporting. Although the new segment is called Sybase, it is not identical to the acquired Sybase business. Certain activities of the acquired business are integrated and thus reported in our ProductproductDeliverable software unit that customers can view, install, and renew., Consulting, and Training segments while certain activities that existed in SAP prior to the Sybase business combination have been transferred to the Sybase segment. In our segment reporting, the revenue is presented according to the sales responsibilities rather than the productproductDeliverable software unit that customers can view, install, and renew. being sold. As such, the Sybase segment is able to generate revenue selling SAP products as well as Sybase products, while the revenue shown in the other segments can also be attributable to both SAP and Sybase products, which have been sold by sales personnel of SAP.

The ProductproductDeliverable software unit that customers can view, install, and renew. segment is primarily engaged in marketing and licensing our software products, performing custom software development services, and providing support services for our software products. The Consulting segment performs various professional services, mainly relating to the implementation of our software products. The Training segment provides educational services on the use of our software products and related topics for customers and partners. The Sybase segment derives its revenue from licensing a range of software products, including enterprise and mobile databases, middleware, ­synchronization, encryption and device management software, from performing support services, professional services, and training services associated with these software products, and from providing mobile messaging services.

Our management reporting system reports our inter-segment services as cost reductions and does not track them as internal revenue. Inter-segment services mainly represent utilization of manpower resources of one segment by another segment on a project-by-project basis. Inter-segment services are charged based on internal cost rates including certain indirect overhead costs but without profit margin.

Following our decision to discontinue our U.S. GAAP accounting at the end of 2009, the accounting policies applied in the internal reporting to our CODM are based on IFRS starting in 2010. This also affects our prior year figures, which we have adjusted accordingly.

The accounting policies applied in the internal reporting to our CODM differ from IFRS accounting principles described in Note (3) as follows:

  • The internal reporting to our CODM generally attributes revenue to the segment that is responsible for the related transaction regardless of revenue classification in our income statement. Thus, for example, the Training segment’s revenue includes certain amounts classified as software revenue in our Consolidated Income Statements. Additionally revenue for Sybase products might be reported under any of the four segments.
  • The internal reporting to our CODM excludes share-based compensation expenses and – since 2009 – restructuring costs on segment level. For all years presented, these expenses were managed and reviewed at Group level only.
  • Differences in foreign currency translations result in deviations between the amounts reported internally to our CODM and the amounts reported in the Consolidated Financial Statements.
  • The revenue numbers in the internal reporting to our CODM include the support revenue that would have been reflected by acquired entities had it remained a stand-alone entity but which are not reflected as revenue under IFRS as a result of purchase accounting for support contracts in effect at the time of an acquisition.
  • The income measures in the internal reporting to our CODM include the full amount of support revenue and exclude the following acquisition-related charges as well as discontinued activities:
    • Amortization expense/impairment charges of intangibles acquired in business combinations and certain stand-alone acquisitions of intellectual property
    • Expenses from purchased in-process research and development
    • Restructuring expenses and settlements of pre-existing relationships
    • Acquisition-related third-party costs that are required to be expensed
    • Results of the discontinued operations that qualify as such under IFRS in all respects except that they do not represent a major line of business. For 2010, 2009 and 2008, this relates exclusively to the operations of TomorrowNow.
Segment Revenue and Results
 
€ millions Product Consulting Training Sybase Total
 
2010
External revenue from reportable segment 9,020 2,714 362 387 12,483
Segment result 5,395 746 136 127 6,404
Depreciation and amortization directly attributable to each segment –17 –8 –2 –7 –34
2009
External revenue from reportable segment 7,846 2,498 332 N/A 10,676
Segment result 4,731 781 115 N/A 5,627
Depreciation and amortization directly attributable to each segment –53 –7 –2 N/A –62
2008
External revenue from reportable segment 8,366 2,824 525 N/A 11,715
Segment result 4,696 789 225 N/A 5,710
Depreciation and amortization directly attributable to each segment –64 –8 –2 N/A –74
Reconciliation of Revenue and Segment Results
 
€ millions 2010 2009 2008
 
External revenue from reportable segments 12,483 10,676 11,715
External revenue from activities outside of the reportable segments 55 7 16
Adjustment support revenue –74 –11 –166
Revenue from discontinued operations 0 0 10
Total revenue 12,464 10,672 11,575
 
Segment result from reportable segments 6,404 5,627 5,710
External revenue from activities outside of the reportable segments 55 7 16
Development expense – management view –1,800 –1,801 –1,620
Administration and other corporate expenses – management view –651 –659 –734
Share-based payment expense –58 –54 –63
Restructuring –2 –194 –8
Acquisition-related restructuring expenses 5 –4 –52
Acquisition-related charges –305 –267 –286
Adjustment support revenue –74 –11 –166
Loss from discontinued operations –983 –56 –96
Operating profit 2,591 2,588 2,701
Other non-operating expense, net –186 –73 –27
Financial income, net –67 –80 –50
Profit before tax 2,338 2,435 2,624
Segment Revenue

External revenue from activities outside of the reportable segments mainly represents revenue incidental to our main-business activities and minor currency translation differences.

Segment Result

The segment results of our segments ProductproductDeliverable software unit that customers can view, install, and renew., Consulting, and Training reflects operating expenses directly attributable or reasonably allocable to the segments, including costs of revenue, and sales and marketing expenses. Costs that are not directly attributable or reasonably allocable to the segments such as administration and other corporate expenses are not included in the segment result. Development expense is excluded from the segment result because our CODM reviews segment performance without taking development expense into account.

The measurement of the segment result for the Sybase segment differs from the measurement for the other segments, as the Sybase segment result includes development, administration and other corporate expenses while these expenses are excluded from the measurement of the segment results of the other segments.

Depreciation and amortization expenses reflected in the ­segment result include the amounts directly attributable to each segment.

Development expense and administration and other corporate expense disclosed in the reconciliation above are based on a management view and do not equal the amounts under the corresponding caption in the Consolidated Income Statements. The differences are mainly due to the fact that the development expense which is attributed to Sybase is included in the Sybase segment expenses, and that our management view focuses on organizational structures and cost centers rather than the classification of cost by functional area.

Segment Assets/Liabilities

Segment asset/liability information is not provided to our CODM. Goodwill by reportable segment is disclosed in Note (16).

Geographic Information

The following tables present revenue by location of customers and information about non-current assets detailed by geographic region. Non-current assets comprise goodwill, intangible assets, property, plant, and equipment, tax assets and other non-financial assets.

Total Revenue by Location of Customers
 
€ millions
2010 2009 2008
 
Germany 2,195 2,029 2,193
Rest of EMEA1) 4,068 3,614 4,013
Total EMEA 6,263 5,643 6,206
 
United States 3,243 2,695 2,890
Rest of Americas 1,192 925 990
Total Americas 4,435 3,620 3,880
 
Japan 513 476 515
Rest of Asia Pacific Japan 1,253 933 974
Total Asia Pacific Japan 1,766 1,409 1,489
 
SAP Group 12,464 10,672 11,575
1)Europe, Middle East, Africa
Software and Software-Related Service Revenue by Location of Customers
 
€ millions 2010 2009 2008
 
Germany 1,564 1,439 1,515
Rest of EMEA1) 3,319 2,897 3,062
Total EMEA 4,883 4,336 4,577
 
United States 2,497 2,018 1,983
Rest of Americas 930 700 748
Total Americas 3,427 2,718 2,731
 
Japan 448 404 410
Rest of Asia Pacific Japan 1,036 740 748
Total Asia Pacific Japan 1,484 1,144 1,158
 
SAP Group 9,794 8,198 8,466
1) Europe, Middle East, Africa  
Software Revenue by Location of Customers
 
€ millions 2010 2009 2008
 
Total EMEA1) 1,471 1,304 1,844
Total Americas 1,247 855 1,184
Total Asia Pacific Japan 547 449 578
       
SAP Group 3,265 2,607 3,606
1) Europe, Middle East, Africa
Non-Current Assets
 
€ millions 2010 2009
 
Germany 1,896 1,754
Rest of EMEA1) 4,808 4,328
Total EMEA 6,704 6,082
   
United States 5,565 1,185
Rest of Americas 60 53
Total Americas 5,625 1,238
     
Japan 4 4
Rest of Asia Pacific Japan 117 88
Total Asia Pacific Japan 121 92
     
SAP Group 12,450 7,412
1) Europe, Middle East, Africa

For information about the breakdown of our full-time equivalent employee numbers by region, see Note (8).

Overview