• Run Better

    We believe that the power of our people, products, and partners unleashes growth and creates significant new value for our customers, SAP, and ultimately, entire industries and the economy at large.

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    SAP

  • RUN FREER

    With over 1,000 branches and 4,000 ATMs nationwide, the Commonwealth Bank of Australia (CBA) needed a powerful core banking platform. SAP for Banking gives CBA the freedom to deliver transactions, products, and services – anytime, anywhere.

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    Commonwealth Bank

  • RUN SPEEDIER

    eBay Inc. wanted to use its PayPal platform to pay suppliers faster and cut transaction costs. The SAP Custom Development team helped eBay Inc. integrate PayPal into its SAP ERP Financials application. Now, eBay Inc. pays its bills faster than you can say “the check’s in the mail.”

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    eBay

  • RUN JUICIER

    Amazon superfood company Sambazon needed a better way to keep up with its explosive 50% growth. SAP Business ByDesign helps the young start-up tame its business transactions, supply chain, and finances to keep profits flowing.

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    Sambazon

  • RUN LEANER

    After its successful transformation into an integrated, publicly traded upstream and downstream oiland gas company, China Petroleum and Chemical Corporation (Sinopec) needed to unify its far-flung internal processes under a single roof. SAP gives Sinopec a unified overview of its domestic and export trading operations – and a global perspective for its business.

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    Sinopec

  • RUN EDGIER

    The premium knife-, cook-, and tableware manufacturer WMF wanted to deliver cutting-edge products to its customers quicker than ever. SAP CRM 7.0 gives WMF deeper insights and better business processes to do just that.

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    WMF
Overview
  • Total revenue €12,464 million Total revenue increased from €10,672 million in 2009 to €12,464 million in 2010, representing an increase of €1,792 million or 17 %.
    Letter from the Co-CEOs
  • Dividends paid out €713 million If the shareholders approve the recommendation that the dividend be increased 20 % to €0.60 per share (2009: €0.50) and if treasury stock remains at the 2010 closing level, the total amount distributed in dividends would be €713 million.
    To Our Shareholders
  • Green house gases 425 kilotonnes GHG emissions for 2010 totaled approximately 425 kilotonnes. This represents a decrease of 6 % compared to the 450 kilotonnes level in 2009.
    Sustainability
  • Employees 53,513 At the end of 2010, our total worldwide headcount expressed in full-time equivalents (FTEs) was 53,513 (December 31, 2009: 47,584 FTEs). This represents an increase in headcount of 5,929 in comparison to 2009.
    Management Report
  • Operating Margin 20,8% Our operating margin was 20.8 % (2009: 24.3 %), a decrease of 3.5 percentage points. Acquisition-related charges and effects from discontinued TomorrowNow activities negatively impacted our operating margin by 10.3 percentage points in 2010 (2009: 3.1 percentage points).
    Financial Statements
  • SSRS Revenue €9,794 million In 2010, software and software-related service revenue increased from €8,198 million in 2009 to €9,794 million, representing an increase of 19 %.
    Additional Information
  • Interactive Charts
    The key data comparator visualizes various corporate key indicators as they progressed from 2006 to 2010. You can choose to view information in bar chart or line chart formats.
    Chart Generator